Description:
We are looking for an experienced and result-driven Digital Marketing Director to join our marketing team! We are looking for a creative digital director to manage the company’s digital presence and activities. As a digital director, you will be required to drive website traffic, develop and execute digital marketing campaigns, monitor and interpret analytic data, and optimize the functionality of our digital infrastructure and ecosystem.
Duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Meeting with the marketing and design teams to define advertising strategies and requirements.
- Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales.
- Manage and oversee different digital marketing channels
- Measure ROI and KPIs
- Managing project staff, timelines, and budgets
- Work with your team to brainstorm new and innovative growth strategies.
- Supervising and managing all digital activities including websites and social media
- Measure and manage online content
- Track SEO and Google Analytics data an make complex analysis
- Establishing & managing relationships with media channels, planning & placing communication through said media channels
- Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO.
- Anticipate sales performance trends
- Organize and lead digital marketing team
- Generating and presenting digital marketing reports and analyses for feedback.
- Research competition, investigate benchmarks and provide suggestions for improvement
- Keeping abreast of the latest consumer and marketing trends and advancements in technology.
Requirements
- 4+ years of experience as a Digital Marketing Director
- 4+ years of experience in developing and implementing digital marketing strategies
- 4+ years of managerial experience
- Highly creative with excellent analytical abilities
- Familiarity with all major social media networks including Facebook, Instagram, Twitter, and YouTube.
- In depth knowledge of different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 4+ years of hands-on experience with SEO, Google Analytics and CRM software
- Basic knowledge of web design procedures
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- MA in Marketing, Digital technologies or similar relevant field