Digital Marketing Manager

Description:

The Digital Marketer is responsible for building, developing, and driving the execution of digital marketing strategies for the brand.

She / He is responsible for planning and managing marketing campaigns that promote the brand and its services. Their duties include planning campaigns, analysing metrics, and identifying trends.

She / He responsible for promoting the brand business development objectives by creating and implementing marketing plans, proposals, and promotions and managing reporting by reviewing, analysing, and presenting the information.

 She / He ultimately responsible for effective use of digital marketing channels to drive objectives like brand awareness, consideration and conversions.

She / He demands close collaboration with Brand Marketing, Global Marketing, Analytics, Web Delivery, CRM, Consumer Insights, Creative, Finance, Member Marketing, E-commerce and several other teams.

She / He measures and reports performance of the digital marketing campaigns and assess against goals (ROI and KPIs)

Responsibilities

   Develop and drive the brand communication strategy with efficient media spend as per local and international target markets

· Work cross functionally to plan and launch campaigns on social and digital channels

· Develop and execute digital strategies to increase traffic to and usage of the new brand digital properties keeping the user experience in mind

· Develop strategies as per business goals including but not limited to reach, engagement, traffic, conversions etc. using tactics like retargeting, lookalike targeting etc.

· Communicate these plans and reports to stakeholders

· Work with technology platforms, content and data to optimise performance of campaigns leading to improvement in various metrics

·  Optimise campaigns as per evolution of digital landscape and best practices, identification of trends, evaluation of existing metrics and results

·  Continuously evolve the customer lifecycle establishing journeys from qualified prospects to customers ultimately increasing frequency of the hotels business

· Stay up to date with the industry in everything from new platforms and innovation to digital best practices in creative, content, media channels and messaging. Communicate the potential value of those innovations to senior leadership including opportunities from the competitive landscape.

· Lead, develop and motivate a highly impactful and productive team of digital marketers focused on exceeding business objectives.

· Devise strategies and develop the approach for maximizing the value of the Sales Force Marketing Cloud platform.

· Partner with stakeholders identifying best practices and driving efficiencies and effectiveness across the globe including the execution of digital marketing campaigns for other global regions and brands.

· Responsible for managing corporate campaigns that have a primary execution via digital coordinating with all internal stakeholders, external agencies and business partners.

· Lead thinking with the CRM team closely to manage and optimize how we leverage data and use various tools for refined targeting and measurement.

· Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Instrument conversion points and optimize user funnels