Description:
We are looking for Digital Marketing Manager who will administer the company’s social media marketing and advertising.
Main Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Monitor trends in social media tools, applications, channels, design, and strategy.
Competencies:
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
Requirements:
- Minimum 5 years of experience in social media
- Relevant degrees include advertising, public relations, business digital marketing, media, and journalism.
- Location – Candidates based in UAE
- Nationality – Any Nationality
- Gender – Any (Male or Female)
- Available Immediately