Digital Marketing Specialist

 

Description:

Content and Digital Marketing Specialist

 

Job brief

 

We are looking for a talented Content and Content and Digital Marketing Specialist to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

 

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

 

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

 

   Design content marketing strategies and set short-term goals

 

   Undertake content marketing initiatives to achieve business targets

 

   Collaborate with design and writing teams to produce high quality content

 

   Develop editorial calendar, delegate tasks and ensure deadlines are met

 

   Deliver engaging content on a regular basis and inspire team members

 

   Edit, proofread and improve content

 

   Optimize content considering SEO and Google Analytics

 

   Analyze web traffic metrics

 

   Share content through various channels, ensuring strong web presence

 

   Receive customer feedback and generate ideas to increase customer engagement

 

Requirements

 

   Proven work experience as a Content and Social Media Specialist

   Proficiency in MS Office and WordPress or other Content Management Software

   Understanding of web publishing requirements

   Editorial mindset with an ability to predict audience preferences

   Hands on experience with SEO and web traffic metrics

   Expertise in social media platforms

   Project management skills and attention to detail

•    Excellent communication and writing skills in English