Digital Marketing Specialist

 

Description:

Digital Marketing Specialist

 

Job brief

 

We are looking for a talented Digital Marketing Specialist to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

 

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

 

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

 

Design content marketing strategies and set short-term goals

 

Undertake content marketing initiatives to achieve business targets

 

Collaborate with design and writing teams to produce high quality content

 

Develop editorial calendar, delegate tasks and ensure deadlines are met

 

Deliver engaging content on a regular basis and inspire team members

 

Edit, proofread and improve content

 

Optimize content considering SEO and Google Analytics

 

Analyze web traffic metrics

 

Share content through various channels, ensuring strong web presence

 

Receive customer feedback and generate ideas to increase customer engagement

 

Requirements

 

Proven work experience as a Content and Social Media Specialist

Proficiency in MS Office and WordPress or other Content Management Software

Understanding of web publishing requirements

Editorial mindset with an ability to predict audience preferences

Hands on experience with SEO and web traffic metrics

Expertise in social media platforms

Project management skills and attention to detail

Excellent communication and writing skills in English