Digital Marketing Specialist

Description:

Responsibilities

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, YouTube, TikTok etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters, promotional emails, and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Create / Design marketing banners and promotional ads/videos to post on various social media platforms
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Should have good knowledge of designing tools (Photoshop, Illustrator, CorelDraw, Canva, etc. )