Freelance Creative Director

Description:

Founded 13 years ago, Hogarth has grown from a start-up to over 4,500 people, across 30 key cities and is now part of WPP. Obsessively striving for better is in our DNA, it is the reason for our existence and continues to drive us forward in all that we do, making Hogarth an exciting place to work and a great place to achieve your career ambitions.

The Role

The Arabic Copy Creative Director is responsible for writing headlines and validating copy for our Technology clients marketing communications, which include web, in-store, direct mail and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.

Key Responsibilities

• Write, review, and empower campaigns for the clients’ brand and products.
• Maintain the brand tone of voice in your language.
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
• Guide and maintain the quality of the translated long copy.
• Review, rewrite and approve all translated marketing copy from our translation partners.
• Work with a team of copywriters, editors and translators and take full responsibility for the quality and accuracy of their work.
• Oversee TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client.

Requirements

• Creative thinker with solid copywriting skills.
• Fluent oral and written Arabic and English. Understands language subtleties (especially when it comes to adapting headlines).
• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring.
• Teamwork – easy to get along with – be able to work with Editors and others.
• In-country based / native speaker (in the market language).
• Tech-savvy / used Mac before (or willing to learn).
• Good knowledge of technology products in the market.
• Must be able to travel as required, sometimes several weeks at a time.