Description:
GLOMACS Learning® Solutions is an award-winning executive education solutions leader dedicated to helping individuals and teams reach their potential through classroom and online learning.
Job Description:
We are seeking a full-time, experienced Search Engine Optimization Specialist to join our dynamic digital marketing team. As SEO Specialist you will drive awareness and ROI via organic client acquisition tactics. Leveraging contemporary strategies in search engine marketing and growth-hacking techniques, the candidate will regularly optimize our websites to help achieve department and company goals.
Responsibilities
- Collaborate and participate in brainstorming sessions that bring forth ideas to improve the content, CTAs, user experience, A/B testing, and more.
- Perform ongoing keyword discovery, expansion, and optimization
- Maintain and improve our Google Analytics tracking including but not limited to goals, events, custom segments, and more.
- Identify growth and/or optimization opportunities throughout the site and associated properties (i.e. YouTube channel).
- Monitor competitor’s performance, run content gap analysis and identify opportunities to increase the share of voice and overall organic footprint.
- Actively identify, develop and execute backlinking strategies.
- Track, analyze, and report on overall website organic performance and SEO initiatives on a weekly/monthly (or as needed) basis.
- Assist with content creation and review process to better meet user intent and capture universal results.
- Work with design and development teams to ensure implementation of SEO best practices (including but not limited to page speed, schema, image weight, naming conventions, etc.) Strategize ways to enhance website performance (website architecture, lead capture, CTR, CVR, etc.) and streamline SEO processes.
- Keeping up to date with current SEO trends and strategies.
Requirements
- Bachelor’s degree in Advertising, Marketing, Communications, Business, or related fields
- Prior experience in content marketing, content growths, and drilling into Google Analytics
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Proactive problem solver with the ability to prioritize tasks based on level of effort vs impact and company goals.
- Google Analytics certified
- Solid understanding of SEO industry programs such as Google Search Console, Bing Webmaster Tools, Google Analytics, etc
- Proficiency in MS Excel, PowerPoint, and Word
- Strong organizational, time management, and analytical skills
- Knowledge of HTML, CSS, and familiarity with WordPress is required.