Site Merchandising - Lead

Description:

Lead the storefront management function of STYLI across KSA, UAE, other GCC countries and driving key business metrics on STYLI’s App as well as website (clicks per session on homepage, plp impressions and pdp views), with an objective of end-to-end owning customer journey on the store and driving conversion

DO — Key Responsibilities

- Define the overall homepage plan for the month including key offers, overall page layout/wireframe, key categories to be displayed. Key KPI – improve clicks per session on homepage

- Prepare for once a week (minimum) store refreshes as well as full store takeovers for the key events

- Closely collaborate with creative team to ensure high-quality of homepage and other banners and creatives

- Closely collaborate with merchandising and growth marketing teams for trading and non-trading offer plan

- Regularly review store analytics – storefront CTRs, PDP views etc to inform the call-outs and offers on the platform

- Own and define the visual merchandising and sorting logic for the product landing pages, adequately balancing the growth, clearance and newness objectives. Key KPI – improve PLP impressions and PDP views

- Ensure minimum quality standards for all other areas of storefront, including category navigation tab, search, filters through regular quality checks, issue-identification and resolution

- Prepare storefront for all key new category launches, including presence across homepage, category navigation page, PLP and PDP changes

- Prepare storefront for all new country launches across GCC and other markets

- Collaborate with tech team to build and manage roadmap for platform enhancements as well as daily issue resolution

Advanced

Qualification / Certification / Specialist Training

- Strong management skills, preferably MBA from reputed institution

- Strong analytical skills and eye for detail

- Very strong process management skills

- An eye for design and creative elements to provide inputs to Creative team

- Ability to coordinate with cross-functional teams (co-located as well as remote)

EXPERIENCE

Minimum Experience

- Minimum 5 years of work experience

Specific / Relevant Experience

- Preferably in growth marketing and/or storefront vertical for an ecommerce player

- Preferably industry experience – fashion, beauty, retail