Description:
The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
Responsibilities:
- The role of the Social Media Specialist will be responsible for creating and executing all our social media content and engagement strategies across all media channels. This role requires someone who will serve as the voice of the brand to the community; understanding how and when to connect on Instagram, Snapchat, Tiktok, LinkedIN and Twitter.
- Creation of original, forward thinking content that reflects the brand and audience
- Lead the creative content team on conceptualization and development of visual and video content across all channels
- Create, maintain and share weekly and monthly content calendars for each platform
- Connect with our customers through all social media customers, maintaining the tone of voice of the brand
- Responsible for social media strategy, focused on engagement, acquisition and retention of brand advocacy
- Ensure social media content is posted on the appropriate channels to connect with the right audience in the right way
- Accountable for all 5 social platforms: Instagram, Snapchat, Tiktok, LinkedIN, Facebook and Twitter
- Leverage the right internal talent and external influencers to represent content and the brand
- Establish a CRM system to understand key clientele and generational audiences on various platforms
- Perform ongoing data analytics to increase the social media engagement
- Work alongside the buying team to ensure key products and drops are highlighted and positioned correctly according to brand strategies
- Maintain social media image through all social connections
Qualification:
- Minimum of 3 years of experience in Social Media and Paid Ads
- Expert of the different SM channels including TikTok and Instagram experience
- Create and develop social media strategy
- Create original content
- Provide data analysis and metric reporting
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)