Social Media Marketing Specialist

Description:

Social Media specialist will be responsible for planning, implementing, and monitoring company social media platform to increase company brand awareness and generating sales leads.

Key Responsibilities and accountabilities:

· Building & executing social media strategy through audience identification and research to optimize company presence on social media platforms.

· In depth understanding of all the social media sites and their algorithms.

· Plan and schedule a Social Media Calendar on a quarterly basis.

· Generate, edit, publish, and share daily content to increase company visibility on social media platforms such as Facebook, Instagram, Snapchat and Twitter.

· Ability to develop attention grabbing and persuasive digital copywriting.

· Communicate with industry professionals and influencers to create a strong network.

Skills:

The candidate must demonstrate the following skills:

· Creative Digital Content Creation

· Excellent Writing & Communication Skills

Experience:

· Degree/Diploma in Digital or Social Media Marketing

· Working knowledge of Canva/Photoshop/Adobe Illustrator.