Brand Executive

Description:

Métier – Strategic HR Solutions is hiring a Brand Executive – Skin Care for one of its clients in the Beauty & Cosmetics industry in the UAE. This role is ideal for a marketing professional who is passionate about skincare brands, consumer engagement, and strategic brand development.

The selected candidate will be responsible for driving brand growth through effective marketing strategies, product launches, and digital campaigns. This position requires strong analytical skills, market awareness, and the ability to collaborate with cross-functional teams to ensure consistent brand positioning across all channels.

Key Responsibilities:

• Develop and implement brand strategies to increase brand awareness and market share

• Manage product launches, marketing campaigns, and promotional activities

• Conduct market and consumer research to identify growth opportunities

• Analyze competitor strategies, pricing models, and market trends

• Coordinate digital marketing and social media campaigns

• Ensure consistent brand messaging across all communication channels

• Collaborate with sales teams to support product positioning and customer engagement

• Monitor customer feedback and suggest improvements to enhance brand performance

Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Brand Management, or related field

• Minimum 5 years of experience in Brand Management, Product Marketing, or Strategic Marketing

• Prior experience in skincare, beauty, cosmetics, or personal care industry preferred

• Strong understanding of market research and consumer insights

• Excellent analytical, planning, and project management skills

• Strong communication and interpersonal abilities

• Proven experience in managing marketing campaigns and product launches

• Immediate joiners or candidates with short notice period preferred

Strong knowledge of:

 • Brand Strategy Development

 • Consumer Behavior and Market Research

 • Digital Marketing and Social Media Campaigns

 • Product Launch and Lifecycle Management

 • Competitor Analysis and Pricing Strategies

 • Marketing Performance Tracking and Reporting

 • Cross-functional Team Collaboration