Description:
The Art Director is responsible for driving the creative direction of brands and campaigns, conceptualize content with the client, write creative briefs, create storyboards and manage the creative team to ensure the most creative story is formulated for the right audience at the right time, working in a range of ambitious and innovative projects.
Roles & Responsibilities (including but not limited to):
- Design multi-channel campaigns, concept boards, motion graphics, pitch decks, digital ads
- Apply brand/style guidelines and be able to establish or create guidelines when brands evolve, or a need arises.
- Collaborate with designers and copywriters and other creative colleagues to deliver on the client’s brand look and feel
- Work on multiple projects, simultaneously manage time and set expectations with team.
- Participate in client meetings and present work to clients with a confident and well-articulated rationale that is grounded in the strategic insight for the assignment
- Be open to feedback and adapt to creative and strategic direction (while confidently outlining the rationale and choices that back your work)
- Understand marketing initiatives, strategic positioning and target audience
- Take work from concept to final execution within deadlines
- Manage and delegate responsibilities to other designers and provide directions
- Stay on top of all trends and maintain best practices
KEY ATTRIBUTES
- Positive and proactive, can-do attitude with co-workers and clients
- Must lead by example with excellent written and verbal communication skills and acute attention to detail
- Must be able to multi-task, prioritise workload and meet deadlines
- Experience in working with multiple brands
- Generate innovative and creative ideas and solutions to everyday challenges
- Take ownership for specific projects with minimal supervision
Critical Competencies:
- An intimate understanding of design, copy and web best practices/guidelines
- Experience with a variety of software including Photoshop, InDesign, Flash, etc
- Excellent leadership skills
- Excellent oral and written communication skills
- Knowledge of social media and emerging trends
- Understanding of the creative process, time and resources to move projects from concept to completion
Qualifications:
- 4-year college/university degree, ideally in Digital Media, Visual Communications, Digital Journalism or similar
- 3+ years experience in Digital Content, Media, Editing, Advertising, marketing or similar
- 3+ years of demonstrated experience at senior level art direction in well-reputed marketing agencies (digital and/or advertising) with a strong career in high impact digital and video content for omni-channel platforms
- A strong background in creative concept, digital aesthetics, design language, interaction, responsive and user interface design and visual communication.
- Strong commercial and financial acumen with the ability to work with customer insights and performance marketing metrics.
- Ability to think holistically about the customer journey to ensure the brand message is prevalent in all content and campaigns.