Description:
Work closely with our Marketing team to develop and implement cutting-edge sales and marketing materials, corporate branding, and communication tools. The Creative Design Lead will be responsible for generating innovative design concepts, overseeing the visual design process from conception to execution, and ensuring consistency with brand guidelines.
Responsibilities:
- Develop and deliver creative communication media and tools that effectively convey key messages through the strategic use of design elements such as color, typography, illustration, and layout.
- Translate marketing briefs into compelling communication and campaign concepts across various offline and online channels, including logos, advertisements, literature, and promotional materials.
- Proactively research and recommend creative ideas and design solutions to enhance brand visibility and engagement.
- Support the development of in-house design capabilities for events, ensuring timely delivery of marketing materials.
- Strengthen the brand identity through the extension of corporate brand guidelines and visual assets.
- Produce high-quality design work within specified timelines, including print production oversight and coordination with external agencies.
- Collaborate with external vendors to ensure the timely and quality production of marketing collateral, providing recommendations as needed.
- Participate in client briefings to brainstorm and present innovative design concepts and solutions.
- Monitor and maintain consistency in messaging across various media and channels through regular collaboration with the marketing team.
Requirements:
- Bachelor's degree in graphic design, fine arts, computer graphics, or a related field.
- Minimum of 7 years of proven work experience.
- Proficiency in HTML, CSS, and JavaScript for rapid prototyping.
- Expertise in graphic design software such as Photoshop, Illustrator, and InDesign.
- Strong portfolio demonstrating creative design solutions and visual communication skills.
- Experience in creating wireframes, storyboards, user flows, and site maps.