Description:
The position is responsible for delivering effective, aesthetic, on-brand, and on-strategy creative for websites, web pages, product graphics (including art direction of photography), email promotional creative, email templates, social media graphics, and banner ads. The Digital Designer reports to the Marketing team.
Job Duties
- Produce the design and production for website & app, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. While some projects may require directing external resources, the role is expected to be hands-on.
- Translate product positioning, existing research, and offline/online Marketing strategies into effective designs.
- Work with the marketing team and internal and external developers to ensure aesthetics also are aligned with usability, accessibility, web & app standards. Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision.
- Work with the Marketing team to translate and create marketing requirements into compelling, appropriate campaigns and designs.
- Manage and produce digital design work, including banner sizing and versioning.
- Translate wireframes into simple, easy-to-use User Interfaces.
- Ensure consistency of brand and creativity across digital customer touch points.
- Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in digital design, graphic design, graphic communications, or a related field.
- Minimum 2 years of successful professional design experience, preferably at a digital agency or in-house web team for a product-driven business.
- Strong portfolio of design work, showing solutions to business problems through effective design.
- Able to present concepts and lead internal teams to the correct solution.
- Strong work ethic and personal accountability
- Strong attention to detail
- Strong time management
- Good interpersonal skills
- Proficient with Adobe Creative Suite products, In particular Photoshop, CorelDraw, Adobe XD, Figma, InDesign, and Illustrator.
Should be able to create video graphics