Digital _ Digital Director

Description:

Job Description

• Responsible for leading the Q Digital team
• Oversee management and development of the Q Digital portfolio
• Part of the Q Executive Management Team
• Build and develop the digital team, supporting with digital trainings, individual coaching and best practice standards implementation
• Manage digital department’s budgets and growth
• New Business: identify new revenue streams, clients and opportunities
• New business pitching and presentations delivery to potential clients
• Support contracts management and client retention, retained, project and campaign services agreements
• Client facing – management and consulting
• Brainstorm ideas for innovative content and campaigns
• Lead digital marketing strategy for both Q and clients online presence
• Integrated campaign planning, working with the PR team on client campaigns and new business proposals
• Support and manage the content team with storyboard and shoot planning
• Oversee all Q and client social media channel management
• Oversee content creation, including copywriting
• Oversee Social influencer relations and campaign management, including organic and paid campaigns, managing deliverables and contract agreements
• Digital sponsorships and partnerships management
• Lead development and management across a range of digital advertising campaigns, including paid search, SEO, website optimisation, display media and programmatic media
• Ongoing campaign spend management and optimisation
• Comprehensive reporting, KPI and ROI focused, analytics monitoring, channel performance evaluation
• Strategising plans to drive traffic to the company and clients websites
• Running online audits and research projects to aid the team in devising new strategies

Key Competencies

• Strong understanding of the current online marketing concepts, strategy and best practice
• Extensive experience and proven success in social media marketing – content and advertising campaigns
• Proven success leading and developing a team
• Hands on experience creating content and managing video/photo shoots
• Experience managing SEO, website optimisation and online media buying
• Knowledge of CVM and CRM tactics
• Experience in using Hootsuite scheduling too

Experience

• 7+ years working in the related field
• Degree in digital marketing, marketing, new media technology or related field