Digital Marketing Analyst

Description:

We are seeking a Digital Marketing Analyst to join our marketing team. The primary responsibility of the role is to initiate and enhance digital campaigns across multiple digital marketing platforms and outside vendors. This position will also be responsible for providing reporting and analysis of each channel’s performance, as well as assisting in strategy and planning. The ideal candidate is data-driven and has experience manipulating data and designing reports that tell a clear story.

Key Areas of Responsibilities:

• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and clients.
• Provides accurate tracking of all online acquisition and transactional-based projects by ensuring collaborative cross-departmental coordination.
• Takes responsibility and accountability for validating online reporting and tracking data quality and consistency; and is accountable for valid and reliable analyses.

Professional Requirements:

• Bachelor's degree in marketing or a related field.
• 5+ years of related online marketing analytics, web analytics, research experience.
• Experience with analytical and reporting tools, including (not limited to) Tableau, Google Analytics, and Data Studio.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.

Interpersonal Requirements:

• Strong interpersonal as well as coordination skills.
• Ability to communicate directly with peers, managers, and clients while leading development to a completed and successful solution.
• Strong organization skills to manage multiple timelines and complete tasks quickly within the constraints of clients’ timelines and budgets.
• Ability to grow professionally in a highly flexible and fast-moving environment.
• Awareness and pride in 100% client satisfaction.

WHAT WE BRING TO THE TABLE

• A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches?
• An inclusive, collaborative community, where your voice will be heard, and you’ll have the opportunity to fuel your creative journey.
• The ability to really make a difference with your ideas – we’re a purpose driven company.
• A modern office environment designed to foster inspiration, creativity, and teamwork.
• A talented team of super smart (but humble) people.
• A culture committed to innovation, openness, humor, respect & motivation.

WHO WE ARE & WHAT WE’RE ABOUT

1. Continuous Development

At Kcal we’re all about being better than we were yesterday, so naturally we want you to develop your own greatest asset – YOU. We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general. Because at the end of the day, when you win, we all win.

2. Support & Collaboration

No one does it alone and there’s nothing wrong with asking for help when it’s needed. We want everyone at Kcal to feel like they’re part of a supportive team. Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together.

3. Respectful Listening

At Kcal we believe respect should be nonnegotiable. And that it should go both ways in communicating and listening. We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.

4. Trust & Accountability

Personal accountability is the best way to foster trust amongst one another. We all have responsibilities to our roles, our teams, and our customers and it’s important that we demonstrate that accountability in every task that we carry out. This ensures not only that we can deliver in our roles, but also that can excel.

5. Innovation & Creativity

Kcal thrives off innovation and creativity – they’re part of the DNA of what we do. And we strive to infuse them into every aspect of the company, from our brands to our culture, to our processes and finally to every bite of food our customers eat.

6. A Passion for Healthy Living

We walk the talk. We’re passionate about making the world a healthier place – one meal at a time! We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well.

Package:

Salary: Open for the right candidate

Additional Benefits: Medical & Annual Airfare for self

Job Type: Full-time (Monday to Friday)