Description:
We are looking for a creative, analytical, and results-driven Digital Marketing Executive with strong experience in e-commerce marketing. The ideal candidate should understand how to grow online sales, optimize digital campaigns, improve website performance, and build a premium brand presence across all digital channels.
The candidate should be passionate about scaling brands through data-driven marketing strategies while maintaining a luxury brand image.
Key ResponsibilitiesDigital Marketing Strategy
- Plan and execute monthly digital marketing campaigns.
- Develop customer acquisition and retention strategies.
- Monitor marketing budgets and optimize campaign performance.
- Conduct competitor analysis and identify growth opportunities.
E-commerce Growth (Priority)
- Manage and optimize Shopify website performance.
- Drive sales through Google, Meta, and other digital advertising platforms.
- Improve conversion rates and customer journey.
- Optimize product listings, landing pages, and collections.
- Monitor website analytics and recommend improvements.
- Plan promotions, launches, and seasonal campaigns.
SEO & Search Optimization
- Perform keyword research.
- Optimize product pages, collections, blogs, and landing pages.
- Implement on-page, technical, and off-page SEO.
- Improve organic search rankings and website traffic.
- Understand AI Search Optimization (AIO/GEO) and emerging search trends.
Performance Marketing
- Execute Meta Ads and Google Ads campaigns.
- Optimize ROAS, CPC, CPA, CTR, and conversions.
- Conduct A/B testing for creatives and landing pages.
- Generate performance reports with actionable insights.
Content & Brand Marketing
- Coordinate with designers, photographers, and content creators.
- Develop marketing ideas for campaigns, product launches, and seasonal collections.
- Ensure all branding remains premium and consistent across every platform.
Marketplace Marketing
Experience with one or more of the following is highly preferred:
- Amazon
- Noon
- Mumzworld
- FirstCry (or similar marketplaces)
- Marketplace advertising and listing optimization
Analytics & Reporting
- Monitor Google Analytics, Search Console, Meta Business Suite, and Shopify reports.
- Measure campaign effectiveness and recommend improvements.
- Prepare weekly and monthly performance reports.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- 2–5 years of experience in Digital Marketing with a strong focus on E-commerce.
- Hands-on experience with Shopify or similar e-commerce platforms.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Experience with SEO, SEM, email marketing, and conversion optimization.
- Strong understanding of social media platforms and content strategy.
- Knowledge of Google Analytics, Google Search Console, and digital reporting tools.
- Excellent communication and copywriting skills.
- Creative thinking with strong analytical abilities.
- Ability to manage multiple projects and meet deadlines.
- Experience working with premium or lifestyle brands is an advantage.