Description:
We are looking for a creative, motivated, and results-driven Digital Marketing Executive to join our growing team in Dubai. The ideal candidate should have experience in digital marketing, social media management, online advertising, and lead generation. Experience in the automotive or car rental industry is highly preferred.
The successful candidate will help increase brand awareness, generate quality leads, improve customer engagement, and support the company's business growth through effective digital marketing strategies.
Key Responsibilities
Digital Marketing & Advertising
- Plan and execute digital marketing campaigns across Google Ads and Meta Ads (Facebook and Instagram).
- Manage advertising budgets and optimize campaigns to generate quality leads.
- Develop strategies to increase online visibility, customer inquiries, and bookings.
- Monitor campaign performance and prepare regular reports.
Social Media Management
- Manage company social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
- Create engaging content, promotional posts, and marketing campaigns.
- Coordinate photo and video content featuring rental vehicles and company services.
- Maintain a consistent brand image across all digital channels.
SEO & Lead Generation
- Support search engine optimization (SEO) and website performance improvement.
- Identify opportunities to increase website traffic and online inquiries.
- Manage lead generation activities and coordinate with the sales team for follow-ups.
- Monitor competitor activities and digital marketing trends.
Content & Performance Reporting
- Prepare marketing content, advertisements, and promotional materials.
- Track campaign results, cost per lead, conversions, and return on advertising spend.
- Analyze marketing data and recommend improvements.
- Support seasonal promotions and special rental offers.
Qualifications & Requirements
- Bachelor's degree or Diploma in Marketing, Digital Marketing, Business Administration, or a related field is preferred.
- Previous experience in digital marketing is required.
- Experience in the automotive or car rental industry is highly preferred.
- Practical knowledge of Google Ads, Meta Ads Manager, and social media marketing.
- Understanding of SEO, lead generation, website analytics, and campaign optimization.
- Good content creation, copywriting, and communication skills.
- Knowledge of Canva or other graphic design tools is an advantage.
- Ability to analyze campaign performance and meet marketing objectives.
- Creative thinking, attention to detail, and a results-oriented mindset.