Digital Marketing Executive

Description:

As Digital Marketing Executive you will be responsible for shaping and executing marketing strategies aiming to develop a holistic strategy that will help us meet our ambitious goals.

Responsibilities

1. Own marketing strategies aiming to find new and innovative ways to increase revenue and meet company goals in partnership with other teams gaining alignment on key growth opportunities
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3. Write original copy and edit content for a range of corporate marketing and communications materials
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5. Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
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7. Research and understand the target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
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9. Collaborate with a team of account managers and creative staff from concept development to delivery of final product
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11. Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion
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13. Revise copy based on internal and client feedback/direction
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15. Optimize product funnels and marketing campaigns to reach growth goals
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17. Lead and manage the growth process across all stages (e.g., evaluate, ideate, experiment, scale, measure, and iterate quantitative and qualitative user insights to inform the growth roadmap
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19. Understand ins and outs of each product/solution, market & client segmentation & needs/pain points, effectively develop product value proposition and messages to customers
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21. Conceive and execute on a wide range of content campaigns to drive education and engagement
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23. Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation
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25. Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
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27. Analyze data to monitor revenue performance and uncover areas for improvement
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29. Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
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31. Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.