Digital Marketing Executive

Description:

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We expect you to have experience and a big passion for digital technologies and marketing channels.

DUTIES AND RESPONSIBILITIES:

• Build, plan and implement the overall digital marketing strategy
• Manage all social media channels of the business organization such as Facebook, Instagram, Tiktok or YouTube.
• Create graphics and designing components for adverts, website, company pages and printed media
• Edit and post videos and audio content to online sites
• Design website banners and assist with web visuals
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Develop, launch and manage new competitions and campaigns that promote your organization and brand
• Undertake audience research
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage the contact database and assist with lead-generation activities
• Manage a budget for social media activities
• Maintain and update the company website
• Manage and maintain company CRM

KEY SKILLS

1. Experience in setting up and optimizing Google Adwords campaigns and other Ad serving tools

2. Website analytics tools e.g., Google Analytics

3. Managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

4. Editing and writing content (blogs/ articles) for various digital platforms.

5. Video editing for website and social media content

6. Web development skills on Adobe Photoshop, Adobe Illustrator.