Digital Marketing Officer

Description:

Paris Paradis is the newest venue in Dubai created by the iconic Paradis Latin, the oldest French cabaret. Building on decades of expertise in staging spectacular shows, Paris Paradis brings a fresh, contemporary interpretation of the Parisian cabaret experience.

The venue combines a full restaurant offering with a high-energy cabaret show featuring dozens of performers (dancers, singers, acrobats) delivering a vibrant, immersive and unforgettable evening. To strengthen our teams, we are currently looking for a Digital Marketing Officer (M/F).

Paris Paradis is part of Butler Industries’ Lifestyle division — the group’s “art de vivre” division encompassing all hospitality, entertainment, and experiential concepts. This division includes Moma Group, a market-leading hospitality actor in France, which manages several brands and is already established in Dubai with Casa Amor, with multiple additional projects currently under development.

MISSIONS:

1. Increase the online visibility of Paris Paradis • Improve and deepen the SEO strategy of the websites to maximize the online presence.

• Maximise the visibility of Meta & Google Ads campaigns and track online bookings.
• Boost the social media presence of the venue (Instagram, TikTok, LinkedIn, Pinterest)
• Support the production of attractive and viral content: short videos, professional photos, engaging stories.

2. Build loyalty among existing customers

• Accelerate the CRM strategy by working on database segmentation and sending personalized newsletters, setting up automated emails and targeted SMS campaigns.
• Encourage the collection of positive reviews on Google & TripAdvisor.

3. Support operations

• Coordinate in-house F&B communication materials (menu updates, print or digital leaflets).
• Lead key marketing highlights – special offers and event campaigns (New Year’s menus, openings, summer season, etc.) in coordination with the General Manager, Chefs.

4. Analyze et optimize

• Monitor digital performance KPIs: customer acquisition cost, social media engagement, number of online bookings generated.
• Use Google Analytics, Meta Business Suite and our CRM to adjust and optimize campaigns.
• Produce regular performance reports.