Digital Marketing Specialist

Description:

As a Digital Marketing Specialist, you will play a key role in developing and executing our digital marketing strategies to boost brand awareness, drive online traffic, and enhance customer engagement. If you have a passion for marketing trends, analytics, and a creative mindset, we’d love to hear from you!

Key Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns
• Measure and report on the performance of all digital marketing campaigns
• Optimize content and landing pages for paid and organic search engine marketing
• Collaborate with the design and content teams to create high-quality, engaging digital content
• Manage and maintain our social media presence across all platforms
• Conduct keyword research and optimize copy/content for SEO

Qualifications:

• Proven experience as a Digital Marketing Specialist or similar role
• Solid knowledge of website analytics tools (e.g., Google Analytics, SEMRush)
• Experience with email marketing tools and social media platforms
• Understanding of SEO and SEM best practices
• Strong analytical skills and data-driven thinking
• Excellent communication and teamwork skills
• Degree in Marketing or related field