Description:
Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Role Purpose:
The Digital Marketing Specialist will be responsible for implementing the Company Digital Marketing strategy for all brands, leveraging Paid Search SEM, mobile App Marketing & Affiliate Marketing to optimize the brand’s digital campaigns and engage with customers online. The role holder is also responsible for acquiring new users and retaining active customers for our Fashion, SR, Home and Multi-brand business unit through performance marketing digital channels resulting in increased online revenue.
Responsibilities will include, but will not be limited to the following:
Operations
Financial & Standards
Customer
- Develop engagement tools to expand Majid Al Futtaim Lifestyle digital media presence in conjunction with search engine SEM, app marketing and affiliates and in line with the Corporate Marketing strategy.
- Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agency.
- Own and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate Networks.
- Prepare, monitor and analyze digital marketing intelligence data and provide progress reports and recommendations for improvement where necessary.
- Monitor the online performance of the brands versus KPI’s and reviewing competitor’s online activity.
- In collaboration with the content team proactively seek out, adopt and create compelling, highly engaging content in line with the latest digital formats and trends.
- Maintain tracking of campaign budgets and advise on recommended campaign optimization.
- Assist in the Customer Journey Mapping, analyzing touch points with the Customer Experience Head and maximizing commercial opportunities.
- Leverage the MAF database to develop segmented and well targeted campaigns.
- Work with the marketing team and the BI team to develop customized offers and promotions.
- Support Social Media and CRM marketing team when required.
- Prepare performance reports with analysis to update management.
- Maintain all department related records, files and database.
- Ensure compliance to group communications policy.
- Deliver and record accountabilities in line with operational audits.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Assist in market, segment and customer research and analysis.
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search, apps and affiliate campaigns.
- Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.
- Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
- Maintain professional relationships with external agencies and third-party providers.
- Support all marketing activities, including but not limited to promotions, events and exhibitions where required.
- Stay abreast of online marketing trends and provide recommendations to the Marketing team.
- Support the holding team in group wide initiatives and represent MAF Lifestyle on projects.