Digital Marketing Specialist

Description:

Digital Marketing Specialist – Arabic

You are a marketing guru who lives and breathes digital. You’re often the one in your circle that tells other people about the newest tools and latest developments in digital marketing.

Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

You will be working with other team members and external agencies to develop our digital marketing strategies, but you will own the execution.
 

Duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Requirements:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag Manager, Net Insight, Omniture, Web Trends, SEMrush, etc.)
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Solid knowledge of HTML, CSS, and JavaScript development is required
• Knowledge of setting up campaigns and designs in both Arabic and English is a must

Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs builds and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans execute, and measures experiments and conversion tests.