Description:
We are a financial services and consultancy company. Based in Dubai. We provide financial assistance and are involved with investments and bank relationships. We are looking for a female Digital Marketing Specialist to manage the marketing efforts and manage lead generation activity.
Responsibilities
- Optimize the business website to increase online traffic
- Follow best practices for social media marketing on different platforms
- Track marketing metrics and analyze digital data to measure marketing success
- Create digital marketing campaigns by posting to social media content given by the management or developing own content.
- Prepare emails and newsletters to send to potential and current customers. Management will provide content.
- Maintain and monitor online listings across various e-commerce and social media platforms
Qualifications and skills:
- capable of identifying, attracting, and engaging target audiences
- creative in devising informative, engaging, and motivational digital campaigns
- proven marketing experience on different digital platforms
- knowledge of email, newsletters, push notifications, and display advertising campaigns
- ability to use SEO, SEM, and marketing databases for promotional purposes
- understanding of landing pages optimization, user funnels, and A/B testing
- proficiency in using website analytics tools, ad serving tools, and marketing software
- capable to manage lead generation
Qualifications
Minimum 3 years of experience