Digital Marketing Specialist

Description:

JOB OVERVIEW: As a Digital Marketing Specialist, you will play a pivotal role in developing and executing digital marketing initiatives to enhance brand visibility, drive traffic, and generate leads. Your focus will be on creating and implementing effective online strategies across various channels.

RESPONSIBILITES CAMPAIGN MANAGEMENT:

- Develop, execute, and optimize digital marketing campaigns, including paid advertising, email marketing, and social media.

CONTENT CREATION:

- Generate engaging and relevant content for various digital platforms to attract and retain target audiences.

SEO and SEM:

- Implement SEO strategies to improve organic search rankings.

- Manage and optimize paid search campaigns to maximize ROI.

SOCIAL MEDIA MANAGEMENT:

Oversee social media accounts, creating content calendars and monitoring engagement.

-Stay updated on social media trends and incorporate them into the strategy.

ANALYTICS AND REPORTING:

- Utilize analytics tools to track and analyze campaign performance.

- Prepare regular reports with key metrics and insights, providing recommendations for improvement.

EMAIL MARKETING:

- Plan and execute email campaigns, segmenting audiences for personalized communication.

-Monitor email deliverability and engagement metrics.

MARKET RESEARCH:

- Conduct market research to identify trends, competitor activities, and new opportunities.

- Stay informed about industry changes and advancements.

REQUIREMENT:

• Bachelor's degree in marketing, Communications and Advertising.
• Proven experience as a Digital Marketing Specialist.
• In-depth knowledge of digital marketing channels and tools.
• Proficiency in SEO, SEM, and social media platforms like FB, Instagram, TikTok and Linkedin.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Certifications in digital marketing will be a plus.
• Fashion / luxury industry experience will be a definite advantage.
• A portfolio of work / case studies from UAE experience will be an added advantage.
• Arabic speaking is an advantage.
• Minimum 2+ years of experience in UAE is a must.