Description:
As a PPC Specialist (Digital Marketing), you will play a pivotal role in driving digital marketing success by managing and optimizing pay-per-click advertising campaigns across various platforms. Your primary focus will be on maximizing the performance of PPC campaigns to achieve client objectives, such as increasing website traffic, generating leads, and driving conversions.
Responsibilities:
- Develop and implement digital marketing strategies to increase brand visibility and drive online traffic.
- Manage and optimize online campaigns across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
- Conduct market research to identify trends and opportunities in the digital landscape.
- Create and curate engaging content for social media channels, ensuring brand consistency and messaging alignment.
- Monitor and analyze key performance indicators (KPIs), providing regular reports on campaign effectiveness and making data-driven recommendations for improvement.
- Manage Display network placement lists on Google Ads, and through other contextual advertising platforms.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and evaluate search results and search performance across the major search channels.
- • Create and manage listings on different classified platforms (Dubizzle, Opensouk, AlWaseet, Facebook Marketplace etc.) across various categories.
- Optimize ad content, titles, and images to maximize visibility and performance.
Qualifications:
- Experience: Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social media advertising platforms. Experience with other digital advertising platforms is a plus.
- Analytical Skills: Strong analytical skills with the ability to interpret campaign performance data, draw actionable insights, and make data-driven optimization decisions.
- Strategic Thinking: Ability to develop strategic PPC campaign plans tailored to client objectives and target audience characteristics.
- 3 + years of experience in google Ads, Facebook Ads.
- Excellent analytical skills with the ability to interpret data and insights to drive decision-making.
- Ability to thrive in a fast-paced and dynamic environment, with a strong sense of initiative and ownership. Must be highly Proactive and tech savvy.