Description:
ou like to provide a lot of value, take complete ownership of projects, and work with smart people who are the best at what they do.
You believe passionately in all things digital and in doing things right, the first time.
You take pride in the work that you do and want to work for a company where you get to do what you do best.
You understand search engine marketing and the role it plays in driving business.
Your thought leadership, strong analytical skills, SEO knowledge and ability to create winning strategies set you apart. You enjoy implementation (as part of a team) and/or directing and developing a team to implement strategy.
About Us
We are a boutique digital marketing agency, providing expert digital marketing services to drive lead generation, increase sales, improve conversions and boost ROI.
We specialize in organic search, paid search, social media, content strategy, community management, web & app design, technical audits and analytics for a variety of industries.
About the Job
You’ll be in charge of the Digital Marketing initiatives for our clients and develop digital marketing strategies, monitor implementation of that strategy with a small team of talented specialists. This includes hands-on work, overseeing the work of others and tweaking the approach in improving efficiencies. You will drive agency strategy for customer lead generation and lead digital enquiries with the team.
Job Responsibilities
- Work with the team on reviewing SOW and take the lead to set digital strategy and KPIs for clients that will best help them improve their online visibility and meet goals
- Support team in maintaining client relationship based on client size and SOW
- Organized approach in updating Project Management tasks on schedule
- Analyze strategy opportunities and recommend revised strategies, interactions or approaches
- Determine digital channels to be leveraged and formulate tactics that align with current trends and client goals
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Track, measure and report on Key Performance Indicators (KPIs) and identify recommendations and opportunities for improvement
- Interpret and present data through well thought presentations to Clients, as well as using the learnings to make adjustments on an ongoing basis
- Provide time estimates for project deliverables to assist account service team
- Assist in the management of client expectations throughout project lifecycle
- Create client presentations to identify key strategic challenges, define digital needs and provide strategic solutions for new and existing business.
- Mentor team members (and clients). Proactively keeps abreast of industry trends and communicates briefs to the broader team
- Take ownership of the agency standards and the standards of our clients
- Assist in Quality Assurance by reviewing client deliverables before they are sent out
- Assess clients’ and prospects’ websites
- Regular strategy reviews for all accounts, according to a schedule agreed with the Management
- Situational leadership to handle sudden challenges proactively
Must Haves
- 10+ years of digital marketing experience, in different areas
- 3+ years of digital marketing strategy experience
- Degree in Computer science or related
- MUST have experience in paid social media planning and management
- Ability to execute large and small digital and social media campaigns from concept to execution
- Result-driven lead generation for e-commerce
- Ability to energize and inspire internal teams about the importance of digital opportunities
- Ability to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media and inbound marketing.
- Show proven skills in identifying digital opportunities
- Thrive in a fast-paced collaborative work environment
- Experience defining content KPIs and measurement
- Deep understanding of how digital content moves through today’s media landscape and define relevant and impactful strategies
- Experienced in SEO knowledge and Social media marketing savvy
- At ease managing multiple projects, setting stakeholder expectations, deliverables, deadlines, details and relationships at the same time.
- Should be excellent in presentation skills. .
- Exhibits passion and proactive energy for new and emerging social media platforms, promotional tools and solutions
- Organized thinker presentation
Candidates should have experience with four (4) or more following solutions:
- Web Analytics
- Search Engine Marketing
- Display Marketing
- Some WordPress knowledge
- Google Analytics (GAIQ desirable)
- Google Search Console
- SEMrush
- Majestic SEO
And the following skills:
- Keyword research
- Ecommerce SEO
- Backlink analysis
- Content optimization
- SEO Audits
- Local SEO (helpful)
- Citation building (helpful)
Nice to Haves
- Existing contacts and relationships with others who have digital marketing and industry-related expertise
- Experience with mid to large scale digital implementations
- Ability to manage ambiguity and successfully navigate large organizations
- Experience developing and contributing to the development of digital assets (such as infographics, power pages, video, etc. for link acquisition)
- Experience with Email Marketing, Social Media Marketing, Referral Marketing, Content Optimization, and Marketing Automation
Compensation
Competitive based on experience.
To apply for this Position email
- In the body of the email, include your salary requirements and answer the following questions
- Why do you think you’re a good fit for this job?
- What relevant experience do you have with Digital Marketeer?
- In a work environment, what keeps you motivated?
- Do you consider yourself an intermediate or advanced Digital Marketeer?