Digital Media Executive

Description:

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain brands' social media presence
• Experience in Meta, Google ad platforms and PPC
• Setup, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to deliver client requirements
• Represent the point of contact for clients needing assistance with services.
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.

Qualifications

• Bachelor degree in marketing, communication or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEM, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Ads campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement