Director Of Marketing

 

Description:

ClubCoin creates funded crypto wallets at scale. Built for the 93% who don’t own crypto.

 

ClubCoin is a consumer-first crypto platform designed to bring a much broader audience into digital

asset ownership in a simple, engaging way.

While it uses a prize-led model as the initial hook, the real goal is to turn users into long-term

participants in the tokenised economy through a seamless, wallet-based experience.

The vision is to make crypto and tokenised assets feel accessible and intuitive, moving people from

curiosity to actual ownership. And to build a deeper, ongoing relationship from there.

Our founding team brings 21+ years in regulated global gaming (including ClubWPT and Bally’s), $500M+

in arranged financing, stablecoin minting, and the infrastructure behind the world’s first DeFi-based ETP.

 

The Opportunity

 

ClubCoin is hiring a marketing director to own go-to-market end-to-end and build the playbook that

scales the business. This is a ground-floor role with significant upside in a well-funded, well-connected

founding team. The beta launch is aimed for this summer to take advantage of a global sporting event, a

short-term accelerant for the broader GTM motion.

 

What You Will Do

Continued Beta Execution (Immediate Priority)

 

• Own the beta sprint end-to-end: campaign planning, channel strategy, creative direction, and

performance tracking.

• Build distribution partnerships with sports fan communities, collectors, and adjacent interest

groups to reach non-crypto audiences (the 93% without wallets).

• Navigate paid media constraints. Sweepstakes products face classification challenges on Meta and

Google; you will identify compliant pathways, including charity partnerships and specialist

agencies with lottery and sweepstakes experience.

• Build the beta economics model with the CFO: prize cost, required members, CAC, viral coefficient

(k-factor), and acquisition channel splits.

• Coordinate social content capture from prize winners (travel, event footage, testimonials) as part

of the campaign.

• Manage external agencies and specialist contractors across PPC, creative, and compliance.

 

Ongoing Marketing Leadership

 

• Build and own the marketing function from scratch: hiring plan, tool stack, reporting cadence, and

budget.

• Develop the D2C acquisition playbook for the US market (Phase 1), with Canada as a parallel

market.

• Leverage the founding team’s network (public-company PR channels, radio distribution in Canada,

crypto and fintech contacts) as force multipliers for organic reach.

• Work with the CEO on PR strategy, including press releases through a partnership with a publicly

listed company, for cost-effective global distribution.

• Build referral and viral mechanics into the product alongside product and engineering.

• Set brand guidelines, tone of voice, and content strategy: confident, accessible, fintech-meetscrypto.

No moonboy culture, no get-rich-quick framing.

 

Who You Are

Must-Haves

 

• You came up through the marketing supply chain: copywriting, traffic management, coordination,

then PM or director-level roles. Half hands-dirty execution, half strategic.

• Proven track record in user acquisition for consumer products, ideally in gaming, fintech, lottery

and sweepstakes, or crypto.

• Experience running paid media across Meta, Google, and programmatic, including navigating

compliance and classification challenges.

• Comfort with community-driven distribution: identifying, infiltrating, and activating niche

audiences (fan groups, collectors, interest communities) as acquisition channels.

• Strong coordinator: you manage agencies, contractors, and cross-functional stakeholders without

a team of 30 underneath you.

• Data-literate: you work in CAC, LTV, ROAS, k-factor, and conversion funnels, and can build a

marketing economics model in a spreadsheet.