Description:
The ideal candidate should posses the ability to craft clear, persuasive, simple and compelling copy while managing a variety of projects.
This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, and working with translators and editors to deliver the best possible content for this high-profile global brand.
This is a freelance, project based position.
Key Responsibilities
- Write, review, and elevate campaign copy for the client’s brand and products (tech field)
- Maintain the brand tone of voice in your native language. The tone should be consistent, regardless of media format
- Writing headlines that are clear, attractive, and catchy
- Validating short/long copy projects across different functions
- Maintaining the brand tone of voice and cultural relevance
- Ensuring messages are clear, following the English master copy and communicating its strategic point
- Collaborating with Creative Directors and Editors to deliver high quality work
- Taking full responsibility for the quality and accuracy of work
- Reporting to Hogarth Lead CD
- Guide and maintain the quality of the translated long copy, wherever it appears
- Validate TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client.
Requirements
- Creative thinker and skilled Creative Director/Copywriter with a thorough understanding of tone/brand voice
- A skilled wordsmith with a creative flair
- A minimum of 7 years’ experience in a senior creative role, for example:
- Experience gained in the best agencies
- Working as a copywriter and then copy-based Creative Director for several years
- Worked on international and local brands
- Exceptional verbal and written communication skills in your language and fluency in English
- Understanding of language subtleties (especially when it comes to adapting creative)
- Conceptual creative who can come up with big ideas (when needed), but also focus on the smallest details, like punctuation
- Passionate about excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring
- Team player – easy to get along with and able to work closely with Editors and wider production teams
- Great technical literacy and comfortable working with digital teams