Freelance Creative Director

Description:

The Arabic Copy Creative Director is responsible for writing headlines and validating copy for our Technology clients marketing communications, which include web, in-store, direct mail and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.

Key Responsibilities

• Write, review, and empower campaigns for the clients’ brand and products.
• Maintain the brand tone of voice in your language.
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
• Guide and maintain the quality of the translated long copy.
• Review, rewrite and approve all translated marketing copy from our translation partners.
• Work with a team of copywriters, editors and translators and take full responsibility for the quality and accuracy of their work.
• Oversee TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client.

Requirements

• Creative thinker with solid copywriting skills.
• Fluent oral and written Arabic and English. Understands language subtleties (especially when it comes to adapting headlines).
• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring.
• Teamwork – easy to get along with – be able to work with Editors and others.
• In-country based / native speaker (in the market language).
• Tech-savvy / used Mac before (or willing to learn).
• Good knowledge of technology products in the market.
• Must be able to travel as required, sometimes several weeks at a time.

Diversity and Inclusion

Hogarth is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.