Freelance Creative Director

Description:

Hogarth Worldwide is the world’s leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world’s most famous brands.

A Hybrid working model

Once offices are fully open we will be moving to a hybrid working model, which will allow our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week. The expectation is that working life at Hogarth will involve working from the office for about 50% of the time for most people. Please speak to the Talent Acquisition team to find out more information.

The Role:

The Arabic Copy Creative Director is responsible for writing headlines and validating copy for our Technology clients marketing communications, which include web, in-store, direct mail and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.

Key Responsibilities:
 

• Write, review, and empower campaigns for the clients’ brand and products.
• Maintain the brand tone of voice in your language.
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
• Guide and maintain the quality of the translated long copy.
• Review, rewrite and approve all translated marketing copy from our translation partners.
• Work with a team of copywriters, editors and translators and take full responsibility for the quality and accuracy of their work.
• Oversee TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client.
   

Requirements:
 

• Creative thinker with solid copywriting skills.
• Fluent oral and written Arabic and English. Understands language subtleties (especially when it comes to adapting headlines).
• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring.
• Teamwork – easy to get along with – be able to work with Editors and others.
• In-country based / native speaker (in the market language).
• Tech-savvy / used Mac before (or willing to learn).
• Good knowledge of technology products in the market.
• Must be able to travel as required, sometimes several weeks at a time.