Freelance Pr & Communications Consultant

Description:

We are seeking a Freelance, part-time PR & Communications Consultant with proven experience in fine jewelry to support our brand’s visibility and growth across the GCC.

📍 Important: Candidates must be based in the UAE and available for weekly in-person meetings in Dubai.
❌ Not an agency role — we are looking for an independent consultant/freelancer with hands-on execution and personal media connections.

Key Responsibilities
• Develop and implement a PR strategy aligned with fine jewelry positioning.
• Secure editorial coverage in leading lifestyle and jewelry media.
• Build and maintain strong media + influencer relationships.
• Drive Instagram visibility and growth.
• Open, set up, and grow TikTok aligned with brand identity.
• Write and distribute press releases, product stories, and features.
• Support events or showcases when required (guest list, invitations, leads).

What Success Looks Like (KPIs)
• 2–3 secured media features/month.
• 500–700 new website visits via PR or influencer activity.
• +400 Instagram followers/month (authentic growth).
• +200 TikTok followers/month (from setup onward).
• 1 influencer collaboration/month.