Description:
We are hiring a hands-on Google Ads Specialist to run performance-focused campaigns for EdTech products and online learning platforms. The ideal candidate will combine strong technical know-how across Google Ads ecosystems with a results-oriented approach to scale lead generation while optimising acquisition costs and lifetime value.
Core Responsibilities
- Search Campaigns: Perform in-depth keyword research and intent mapping for student and parent segments; write high-converting ad copy; implement structured campaign architectures (SKAGs where appropriate), refine match types and bidding strategies.
- Display & Retargeting: Plan and execute display campaigns across the funnel; design audience strategies using in-market and custom intent segments; run A/B tests on creatives and CTAs; build retargeting flows to nurture and re-engage prospects.
- Gmail Sponsored Ads: Create and optimise Gmail ad units tailored to student/parent triggers; personalise messaging by behavioural and demographic signals to improve open and click-through rates.
- Measurement & Analytics: Implement and validate conversion tracking, multi-touch attribution models and data-layer tagging; use Google Analytics, Google Tag Manager and Data Studio to derive actionable insights.
- Campaign Optimisation & Reporting: Monitor performance, troubleshoot issues, adjust bids and creatives for efficiency; prepare clear performance reports and communicate results to stakeholders.
Key Skills & Tools
- Google Ads (Search, Display, Gmail)
- Google Analytics, Google Tag Manager, Google Data Studio
- Strong Excel / analytical skills for performance analysis and CAC/LTV optimisation
- Experience with A/B testing, audience segmentation and multi-touch attribution
Soft Skills
- Communication: Present campaign results and recommendations clearly to clients or internal stakeholders.
- Problem-Solving: Adapt campaigns rapidly to shifting trends or performance challenges.
- Attention to Detail: Manage multiple campaigns precisely to avoid wasted spend and measurement errors.
Preferred Background
- 2–4 years of performance marketing experience, ideally running campaigns for EdTech or online learning platforms.
- Candidates from insurance, banking, immigration sectors are also considered, but EdTech experience will be prioritised.
- Demonstrable track record of scaling lead generation while improving Cost-per-Acquisition (CAC) and Customer Lifetime Value (LTV).
- Strong understanding of B2C and B2C2 funnel dynamics within education markets.