Description:
BettingJobs is working with a new iGaming operator looking to grow its presence in the UAE market. This company is very much a start-up, and this Head of Marketing role will be one of the first hires.
Responsibilities:
- Lead end-to-end marketing campaigns across:
- Paid media: Meta, Google, TikTok, YouTube, programmatic
- Offline: Billboards, radio, newspaper, sponsorships, street activations
- Non-traditional funnels: influencers, communities, content loops, local initiatives
- Design and execute campaigns tied to real-time pop culture, live events, and internet trends
- Coordinate closely with product and design teams to ensure seamless user journey from ad to gameplay
- Manage and continuously improve performance across key metrics:
- CAC, ROAS, LTV, CTR, CPC, CPM, Conversion Rate, Retention
- Run A/B tests on creatives, copy, landing pages, and messaging
- Oversee full funnel tracking using tools like GA4, Meta Ads Manager, TikTok Ads Manager
- Lead messaging, copy, and creative hook ideation tailored to each market segment
- Build a culturally relevant brand that resonates with diverse player profiles
- Maintain competitive differentiation through compelling, locally adapted content
- Track competitive campaigns, media mix, and offers
- Rapidly respond with optimised counterstrategies
- Continuously experiment with new channels and formats to discover performance edge
- Deliver weekly/monthly marketing reports with strategic recommendations
- Collaborate with BI, product, and VIP/CRM teams to align campaigns with player behaviour and lifecycle
- Manage relationships with creative agencies, local media, and tech vendors
Requirements:
- 5+ years in digital and creative marketing, preferably in iGaming
- Proven success running paid media at scale across Meta, Google, TikTok, etc.
- Strong portfolio of trend-driven, culturally relevant campaign execution
- Experience managing offline channels (billboards, radio, OOH)
- Ability to launch timely campaigns tied to memes, events, and social trends
- Experience with non-traditional and viral growth funnels
- Mastery of CAC, ROAS, LTV, CTR, CPM, Retention, Conversion
- Deep understanding of local market behaviours and how to tailor messaging
- Strong in GA4, Meta Ads Manager, TikTok Ads, tracking systems
- Experience working with product, VIP, CRM, and content teams