Description:
We’re looking for a Head of Marketing to lead and scale our marketing strategy across a multi-sided marketplace. This role will be responsible for driving demand and engagement on both sides of the market, partnering closely with Provider Marketing and Commercial Market teams, and leading our in-house Creative team (design, web, and content). You’ll own strategy while staying closely connected to execution - turning insight into action.
This is a highly cross-functional leadership role for someone who understands how to balance supply and demand and align marketing with revenue. Reporting to the CEO, you’ll work closely with executive leadership to support company growth. As a growth-stage company, we have strong marketing foundations in place, and this role builds on existing strategy, channels, and partnerships to sharpen, evolve, and scale what’s working.
What You’ll Do
- Own the end-to-end marketing strategy across a two-sided marketplace, ensuring balanced growth, strong positioning, and efficient acquisition on both sides of the platform
- Partner closely with the Provider Marketing team to drive provider acquisition, activation, engagement, and retention of providers
- Collaborate with the Commercial Market team to support revenue growth, pipeline generation, and market expansion through targeted campaigns and go-to-market strategies
- Own the marketing budget and channel investment strategy, allocating resources to drive efficient growth across both sides of the marketplace
- Lead, mentor, and manage the Creative team (design, web, and content), setting a high bar for quality, consistency, and impact across all channels.
- Translate business goals into clear marketing priorities, briefs, and roadmaps that align teams and drive execution
- Oversee brand strategy, messaging, and storytelling across lifecycle, performance, and product marketing efforts
- Develop and optimize marketing channels, including website, content, lifecycle, paid media, partnerships, and product-led growth initiatives
- Leverage data and experimentation to inform decisions, measure impact, and continuously improve performance
- Build scalable processes, systems, and metrics that support growth and cross-team alignment
What We’re Looking For
- 7+ years of marketing experience, with at least 3 years in a leadership role
- Proven experience working in or marketing for a two-sided marketplace (e.g., platforms with both supply and demand dynamics)
- Strong cross-functional collaborator with experience partnering closely with sales, provider/customer marketing, product, and revenue teams
- Experience managing creative teams or agencies, with a strong eye for brand, design, messaging, and storytelling
- Strategic thinker who can zoom out to define direction and zoom in to drive execution
- Data-driven mindset with experience using metrics to guide prioritization and optimization
- Excellent communication skills, with the ability to align stakeholders and influence at all levels of the organization