Description:
We are looking for a Head of Marketing who owns the full function from day one. Brand, content, community, acquisition, and conversion. You build the strategy, you direct the team, and you are accountable for the outcome.
What makes this role different from most Head of Marketing roles is the stage. WYLE is pre-launch. The playbook is not handed to you. You write it. And in the early months, while the foundation is being built, you are not only directing the work. You are in it. On the calls. In the rooms. Doing what needs to be done until the team beneath you is ready to carry it.
If that is not how you operate, this is not the right role.
If that is exactly how you have always worked, keep reading.
You Will Own
- Brand architecture and positioning: how WYLE is defined, how it is differentiated, and how that translates consistently across every channel, every piece of content, and every conversation.
- Marketing strategy and execution: the full acquisition plan, the content engine, the community strategy, and the conversion funnel. You build it. Your team runs it. You own the outcome.
- High-trust outreach and relationship building: personally identifying, approaching, and building relationships with the right people in the right rooms. Our ICP does not respond to volume outreach. They respond to judgment, credibility, and genuine relevance. You bring that.
- Community building and hosting: owning the community architecture, driving ICP attendance at product demonstration calls, and hosting those calls when the moment requires it. You present with conviction, handle objections, and close the room.
- Pipeline ownership: every lead, every touchpoint, every outcome tracked and understood. You report on what is working, what is not, and what changes next. You make the call based on real data, not intuition alone.
- Team direction: a Marketing Executive and three interns work under you. You set the weekly brief, hold the standard, and build their capability over time.
You Have
- 8 to 12 years of marketing experience, with a meaningful portion of that at a high-growth startup or a company where you owned a function, not just a channel.
- A track record of building brand presence from scratch in a market where you had to earn attention, not buy it.
- Experience leading marketing teams. You know what good looks like, you can hire for it, and you can develop it in people who are earlier in their careers.
- Deep familiarity with the Dubai professional ecosystem. You understand who holds influence here, where they spend their attention, and what earns their trust.
- The ability to build relationships with people who are hard to reach and harder to keep. You have done this before, not through volume, but through judgment.
- A content instinct that is genuinely yours. You know what builds an audience and what converts one. You have proven it.
- Comfort with data. You read performance signals and you act on them fast.
- Presence. Not polish. The kind of conviction in a room that makes people lean in.