Description:
A Retail Multinational company is looking for a Marketing Director.
Location: Abu Dhabi, UAE
Prior experience in Duty Free Marketing is a plus.
Position focused on duty free marketing and animations, but also overseeing foodservice and other retail marketing, data analytics, external communication (incl. CSR) and social media
Job Profile:
- Collaborate with the commercial and operations teams to develop targeted promotions and events that drives traffic and sales
- Manage creative agencies and brand partners to ensure high-quality marketing assets are delivered on time and on budget
- Analyze sales data and marketing & promotion campaign results to build up customer knowledge and recommend improvements based on data-driven insights
- Stay abreast of industry and local market trends, emerging technologies, and best practices in travel retail and digital marketing
- Work closely with cross-functional teams, including merchandising, store operations, and inventory teams, to ensure alignment on marketing initiatives
- Manage external communication including relationships with airport partners’ marketing teams and trade/local press
Experience:
- Bachelor’s degree in marketing, business, or related field
- Minimum of 10 years of experience in marketing, preferably in a travel retail environment
- Strong track record of developing and executing successful marketing campaigns that drive sales growth
- Experienced in managing digital marketing channels, including website, social media, online advertising, email marketing, and SEO/SEM
- Excellent communication, collaboration, and project management skills
- Strong analytical skills and ability to use data-driven insights to optimize marketing campaigns
- Strong English skills, written and spoken – ability to articulate and present complex information and recommendations to senior management and shareholders
- Proven ability to work effectively in a fast-paced, retail environment
- Creative thinker with a passion for retail and customer experience
- Strong skills with Excel and PowerPoint