Description:
Arion Motors is seeking a dynamic Marketing Executive to enhance brand awareness, drive lead generation, and boost digital engagement in the automotive sector. The ideal candidate will bring expertise in Google Marketing Platform (GMP), social media management, content creation, and lead generation.
Key Responsibilities
- Develop and implement digital and social media marketing campaigns.
- Manage GMP for advertising and performance analytics.
- Create engaging content, including social media posts, graphics, and promotional materials.
- Drive lead generation and nurture prospects through digital strategies.
- Collaborate with sales teams to align marketing initiatives with business goals.
- Track, analyze, and optimize marketing performance for improved results.
- Coordinate with the sales team and vendors to ensure the timely execution of marketing activities and collateral.
- Assist in preparing reports on brand performance and competitor activities.
- Maintain marketing budgets, track payments, and ensure all documentation is up to date.
Requirements
- 3 to 5 years of marketing experience, preferably in the automotive industry.
- Strong knowledge of GMP, SEO, social media, lead generation, and digital marketing.
- Proficiency in graphic design tools (Canva, Adobe Suite) is essential.
- Experience in photography and videography is a plus.
- Excellent communication, interpersonal, and analytical skills.
- Ability to manage multiple tasks in a fast-paced, results-driven environment.
- Bachelor's degree in Business Administration with a focus on Marketing is preferred.