Description:
We are looking for a dynamic and creative Marketing Executive with experience in the retail industry. The ideal candidate will support marketing strategies to drive showroom footfall, increase brand visibility, and boost sales through both offline and digital marketing initiatives. To organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements. Develop and execute exciting marketing campaigns and events in the regions. Assist the Marketing Manager in deploying the initiatives and action plan in order to drive traffic to the stores you handle and to improve store profitability.
Salary Dhs. 7,000/- to 8,000/-
Roles & Responsibility
- Organize and oversee advertising/communication campaigns, exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
- Coordinate, organize and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction.
- Assist in the development of the sales force animation program.
- Review the store KPIs on a regular basis and adapt actions accordingly.
- Understand local and key international competitors.
- Understand the different stages and elements in the brand planning process and support the implementation of the plans.
- Build close relationships with local teams.
- Manage CRM - collects shopper observations from their store operation and use Single Customer View and BI analysis to define actions that will attract new customers and old customers more often.
- Perform special assignments as given by the Head of the Department.
Knowledge, Skill & Competencies required
- University Degree in Business Marketing or other related fields.
- 5 years of experience in Marketing/Branding.
- Experience with a company in a related company sector.
- A strong understanding of customer and market dynamics and requirements.
- Partnering and Team Working, Achievement Drive and Initiative.
- Have a strong understanding of the available digital options.
- Strategic thinking, Problem analysis and problem-solving skills.
- Excellent written and verbal communication.