Marketing Manager

Description:

Overview

Marketing manager will develop, implement, track and optimize our marketing campaigns across all channels. Applicant should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution, working with managing director to launch campaigns on time and on budget. Ensure website is up to date with active listings.

Responsibilities & Duties

Be insightful and creative and bring new ideas to the table also able to position brand in the market with strong strategies.
Optimize marketing tactics for customer acquisition and lead conversion rate optimization
Manage company website and ensure all active listings are up to date
Ensure landing pages for each new project is created on timely basis
Develop and monitor website campaigns & budgets
Plan and manage SEO/Google AdWords and Analytics platforms
Prepare accurate reports on our marketing campaign’s overall performance
Optimize campaigns to improve marketing results which turns into leads generation to support our sales team.
Design, implement and review public relations programs and where necessary act as the contact person for PR activities for the company including participation and setting up open house, trade shows, road shows or similar events
Other Company related duties that may be assigned by the Director that are consistent with the department and Company mandat

Requirements

In-depth knowledge of various social media platforms, best practices, and website analytics.
Applicable knowledge of HTML5, CSS3 and JavaScript
In-depth knowledge of Organic SEO factors and key algorithm updates
Hands-on experience with web analytics and A/B testing tools
Highly creative with excellent analytical abilities
Outstanding analytical and problem-solving skills
Up to date on the latest trends and technologies in digital marketing
Understanding of Facebook Pixel and Google Tag Manager