Description:
Miraaya is actively hiring an experienced and strategic Digital Performance Marketing & SEO Manager to lead high-impact digital growth initiatives across the MENA region. This is a senior-level role suited for a data-driven marketing leader who can drive profitable performance, scale organic visibility, and strengthen customer lifecycle strategies in a fast-paced environment.
Role Overview:
- Lead performance marketing, SEO, and CRM initiatives to achieve sustainable and profitable growth
- Optimize paid media investments while improving ROAS and customer acquisition efficiency
- Scale organic traffic through strong technical, on-page, and off-page SEO strategies
- Enhance customer retention and engagement through lifecycle and CRM campaigns
Key Focus Areas:
- Paid media strategy and optimization across Google, Meta, TikTok, Snapchat, and Apple Ads
- End-to-end SEO management including technical, content, and link-building efforts
- CRM and lifecycle marketing using platforms such as MoEngage
- Performance tracking, analytics, and reporting using GA4, GTM, Metabase, and Looker Studio
- Budget control, A/B testing frameworks, Agile workflows, and continuous optimization
What We’re Looking For:
- 7–10 years of proven experience in performance marketing and SEO leadership roles
- Strong track record managing large advertising budgets with high ROAS outcomes
- Previous exposure to eCommerce, fashion, or cosmetics industries is highly preferred
- Strategic thinker with a data-first mindset and strong stakeholder management skills
- Ability to lead cross-functional teams and drive results across multiple channels