Description:
As a Media Buyer, you will be responsible for developing and executing comprehensive media buying strategies to effectively target and engage key audiences. From managing paid advertising campaigns to analyzing performance metrics, you will play a vital role in expanding our brand's reach and driving customer acquisition. If you thrive in a fast-paced environment and are eager to make an impact, we encourage you to apply.
Minimum Qualifications:
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field (preferred).
- Relevant certifications in Marketing, Advertising, Business Administration, or related field.
Responsibilities:
- Develop and execute comprehensive media buying strategies across digital advertising platforms.
- Plan, launch, and manage paid advertising campaigns, including budget allocation and audience targeting.
- Monitor campaign performance metrics and implement optimizations to improve effectiveness and efficiency.
- Collaborate with creative teams to develop compelling ad creatives and messaging.
- Manage advertising budgets effectively and allocate resources strategically.
- Conduct A/B tests and experimentation to identify best-performing strategies.
- Generate regular reports and performance analysis dashboards to track campaign performance.
- Stay informed about industry trends and explore new opportunities for campaign innovation.
Required Experience:
- Proven experience in media buying and paid advertising management, preferably in digital marketing agencies or e-commerce environments.
- 3-5 years of experience in the field.
- Proficiency in managing paid advertising campaigns across various platforms.
- Strong analytical skills and proficiency in campaign performance metrics.
- Excellent communication and collaboration skills.
- Strong attention to detail and organizational skills.
- Creative thinking and problem-solving abilities.