Performance Marketing Executive /senior Executive

Description:

REEF Developments is a visionary Dubai-based property developer, redefining modern living through thoughtful design and precision execution. We create elegant, sustainable communities that prioritise quality, comfort, and timely delivery. Our patented temperature-controlled sunken balconies ensure year-round liveability and strong investment value. At REEF, innovation meets lifestyle to shape the future of urban living.

Key Responsibilities:

• Plan and manage multi-channel lead generation campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, native, and programmatic platforms

• Optimise SEM efforts to meet lead, CPL, CPS, and conversion goals

• Design landing pages and CTAs to drive high-quality leads

• Refine targeting across audience segments, geographies, and ad sets

• Collaborate with SEO teams to enhance organic visibility

• Deploy MarTech tools and AI features to improve campaign efficiency

• Manage CRM integration and lead flow (experience with ODOO is a plus)

• Track campaign performance via GA4, Data Studio, and platform dashboards

• Share insights with internal stakeholders and leadership for continuous improvement

Requirements:

• 3–5 years of UAE-based performance marketing experience in the real estate sector

• Demonstrated ability to hit performance KPIs across multiple channels

• Proficient in GA4, Google Ads, Meta Ads Manager, and analytics tools

• Strong campaign analysis, reporting, and presentation skills

• Fluency in English required; Arabic is an advantage