Description:
You will be responsible for :
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Managing video production from start to finish including the conceptualisation, scripting, scheduling and resource management of videos.
- Managing project timelines and budget.
- Arranging and managing external resources (equipments, crews, actors and venues).
- Video editing, graphic effects, sound effects, audio adjustment, color grading and composition.
- Using the principles of editing to control the pace and flow of the video.
- Integration of music, sound effects and balances of audio.
- Executing studio and location shoots and handling all camera equipment and lighting.
- Maintaining equipment and accessories.
- Editing/ digitally touching up pictures and videos.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Driving performance marketing via Facebook Ads, SEO / SEM and Google Ads.
- Planning and executing viral marketing campaigns across a range of social media platforms.
Ideal Candidate
- You have at least 3 years experience ideally in Digital Marketing, Production or Marketing Communications within Media & Entertainment industry.
- You possess strong planning and organisational skills with the ability to set targets, prioritise effectively and make decisions.
- You have the ability to work under pressure and meet tight deadlines.
- You have a strong understanding of color, framing and lighting.
- You possess a strong artistic & creative aesthetic and can communicate your ideas simply and effectively.
- You can develop compelling narratives and visuals.
- Experience within Camera & Photography, Social Media / Viral Marketing, Video Editor, Video Production and Performance marketing would be a strong advantage.
- You have good knowledge of BI Reporting Tools (Tableau, Sisense, DOMO, Power BI), Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.
- You pay strong attention to detail and deliver work that is of a high standard
- You enjoy finding creative solutions to problems
- You are adaptable and thrive in changing environments
- You are willing to undertake more than 60% travel.