Ppc Specialist

Description:

Zoom Digital is looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in the principles of search engine marketing (SEM). You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities:

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts (Google,FB, Snapchat)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Keep abreast of PPC and SEM trends

Requirements and skills:

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Working knowledge of analytics tools (Google Analytics)
• Understanding HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• Agency Experience plus