Product Marketing Manager

Description:

Designs, develops and implements marketing programs and/or pricing strategies to support the organization's products, services or market sector. Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector.

Responsibilities
 

• Developing and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.
• Establishing market size, penetration, and identify growth opportunities across key industries and segments.
• Propose and implement audience growth strategies.
• Managing relationships with associations, analysts, influencers, media, and industry bodies.
• Leading onsite at shows and represent our brand at external market/industry-specific events.
• Developing detailed visitor and exhibitor marketing plans and objectives.
   

Requirements
 

• Have a Bachelor’s degree in Marketing, Business, or a related field.
• Have demonstrable relevant experience in product marketing, ideally within the events or exhibitions industry.
• Have a deep understanding of digital marketing channels and strategies.
• Have excellent communication and presentation skills.
• Be able to work in an ever-changing, deadline-driven environment.
• Have demonstrable experience with B2B events and/fitness or/ Travel sector