Description:
We are seeking a motivated and detail-oriented Account Executive to join our team. The ideal candidate will be responsible for supporting client accounts, assisting in PR campaign execution, and maintaining positive client relationships. This role requires strong communication skills, a proactive mindset, and the ability to manage multiple tasks effectively.
Key Responsibilities:
Press Release & Content Development:
- Write compelling press releases, articles, media pitches, and thought leadership pieces tailored to Web3, blockchain, fintech, and tech industries.
- Ensure all content aligns with brand messaging, industry trends, and client objectives.
- Assist in drafting and editing PR strategies, media kits, and marketing materials for clients.
PR & Media Campaign Execution:
- Collaborate with the team to develop and implement PR campaigns that enhance client visibility and reputation.
- Assist in media outreach efforts, securing coverage in top-tier publications like CoinDesk, CoinTelegraph, Bloomberg, and Forbes Digital Assets.
- Support media relations strategies, including press event coordination, media briefings, and interview scheduling.
Client Communication & Strategy:
- Maintain strong client relationships, acting as a key point of contact for day-to-day PR activities.
- Understand client goals and help develop tailored PR strategies to elevate their brand presence.
- Coordinate with clients to approve press materials, campaign plans, and media pitches
Research and Planning:
- Conduct market research to stay informed of industry trends and competitor activities.
- Identify new opportunities for client growth and engagement.
- Assist in developing and presenting strategic plans to clients.
Reporting and Analysis:
- Prepare regular reports on campaign performance and key metrics.
- Analyze data to provide actionable insights for future strategies.
- Present findings and recommendations to clients in a clear and concise manner.
Team Collaboration:
- Work closely with the PR, marketing, and creative teams to align efforts and achieve client goals.
- Foster a collaborative and positive team environment.
Media Relations:
- Assist in building and maintaining relationships with journalists, editors, and other media professionals.
- Support media outreach strategies to secure coverage for clients.
- Help oversee PR activities and pitching efforts, ensuring consistent and effective communication with the media.
Qualifications:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- 2-3 years of experience in a PR agency or related field.
- Strong interpersonal and communication skills.
- Excellent organizational and project management abilities.
- Ability to think strategically and creatively.
- Proficiency in PR software/tools.
- Strong analytical skills with the ability to interpret data and trends.
- Experience in building and maintaining media relationships is a plus.
- Knowledge and interest in the web3 and emerging tech industry are preferred.